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Job Title:  VP Customer Strategy, Analytics & Engagement
Location:  Oak Brook Terrace, IL, US

VP Customer Strategy, Analytics & Engagement

Redbox

Seeking a seasoned Customer Lifecycle Management executive with expertise at driving CRM/CLM, Direct/Database Marketing, Marketing Analytics, and Loyalty Marketing to achieve measurable results. Highly customer-centric with a broader, holistic approach to the function, blending the art and science of CLM/CRM to drive customer loyalty and enterprise value.

This role will be a dedicated brand resource responsible for partnering across functions to develop and implement a CLM strategy and program that successfully builds profitable, long-term customer relationships. S/he will lead the development and utilization of customer analytics, customer profiling, loyalty programs, segmentation and other analytical techniques to drive significant gains around customer insights, promotions, retention, acquisition and loyalty.

Responsibilities:

  • Develop/drive CLM strategic vision. Establish the platform for analysis of consumer behavioral data on shopping patterns, preferences and decision drivers of various Redbox consumer types.
  • Drive ROI on marketing mix & promotional spend. Provide analytic insights & tools in support of product development, customer experience, new programs targeted to most valuable customers and promotions/programs in partnership with retail client and content provider partners. Build and implement predictive models and segmentation schemes to identify most desired target segments and market opportunities.
  • Deliver fact-based insights to develop marketing programs & campaigns.
  • Build a robust database marketing and campaign management program that continuously monitors and analyzes relevant data across the marketing and sales process to evaluate program effectiveness and ROI.
  • Establish KPIs and report database performance on a routine basis against key goals and benchmarks.
  • Manage the setup and execution of direct marketing campaigns.

Knowledge/Skills/Abilities:

  • Excellent leadership, project management, organizational, consumer focused innovation, and communication skills.
  • Self-directed/motivated with the willingness & ability to roll up their sleeves and get to work in either a strategic or executional capacity.
  • Leverages the “Test-Learn-Apply” methodology.
  • Knowledge, experience (& salesmanship skills) to articulate the CRM vision to key stakeholders and Senior Management with confidence that he/she can deliver on the promised results/performance.
  • Proven experience in developing targeted programs that drive consumer demand, brand preference, incremental sales and profit.
  • Knowledge of and experience with syndicated data sources to enhance consumer data.
  • Experience with primary market research and its use in consumer targeting preferred.
  • Demonstrated skill in developing and deploying decision support models and tools leveraging consumer data and insights. Strong statistical modeling experience including segmentation, cluster analysis, decision trees and predictive modeling required.

Education & Experience:

  • Bachelor’s degree required; advanced degree in economics, statistics, marketing, finance, or business preferred.
  • 15+ years mid to senior level mgmt experience.
  • 10+ years consumer database analysis and direct marketing experience; recognized as a consumer analytics leader.
  • 4+ years experience developing statistical marketing models in SAS, SPSS, or a similar platform such as Cognos. Must demonstrate knowledge of statistical methods such as logistic regression and cluster analysis and a pattern of success in using advanced quantitative analytic methods to solve business problems. Extensive experience in analytical, consumer database/CRM tools including SQL, SPSS, SAS, Cognos; previous experience with Tableau or syndicated data (Claritas or Mosaic)

Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.

If you need an accommodation to complete our application process, please contact us at careers@redbox.com. Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Applicants and employees are protected from discrimination under Federal law.  For more information please see EEO is the Law.

 

Posting Notes: || United States || Illinois || Oak Brook Terrace ||  ||

 

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