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Job Title:  Digital Marketing Manager
Location:  Oakbrook Terrace, IL, US
Req ID: 4901

Digital Marketing Manager


Position Overview


The Digital Marketing Manager will be responsible for developing, managing and executing Email and Mobile SMS and Push marketing programs to drive engagement and generate revenue across the customer lifecycle. The position will joint report to the Manager of Email and Senior Manager of Mobile Marketing.


Key Responsibilities

  • Manage planning, creative development, scheduling and execution of Email, Mobile SMS and Push programs to deliver campaigns that are on time, on target and on budget
  • Collaborate cross-functionally with  product and analytics teams to support Email, Mobile SMS and Push initiatives across multiple product lines and multiple marketing channels
  • Provide recommendations and manage test plans to deliver optimal cross-channel marketing strategy to engage customers and increase sales
  • Work cross-functionally to build and enhance digital marketing programs including the Friday Spotlight Email, onboarding and welcome email program, semi-weekly text club communication and push notifications through our iOS and Android apps
  • Must develop solid understanding of internal business systems and how programs interact with each system
  • Coordinate Email, SMS and Push calendar across internal departments
  • Manage day-to-day relationship with Email, SMS and Push service providers
  • Provide regular campaign reporting, analysis and recommendations on all coordinated Email, SMS and Push campaign efforts to optimize programs for maximum engagement
  • Present key insights and recommendations to management, lead meetings, and deliver oral and written presentations
  • Continually monitor latest developments in Email and Mobile industry trends and assess their impact on current programs and  make recommendations for innovation and improvement


Education & Experience

  • Bachelor’s degree in Marketing, Business Administration, or related discipline
  • 3-5 years of experience with B2C Email and Mobile marketing programs and tactics
  • 2-4 years of project management skills
  • Online and/or multi-channel retailing experience desired


Knowedge, Skills, & Abilities

  • Ability to think creatively and strategically with strong analytical skills
  • Self-motivated with an ability to take initiative and thrive in a fast-paced environment
  • Familiarity with web analytics, understanding of Adobe Omniture and Google Analytics suite a plus
  • Familiarity with Experian Cheetahmail or ExactTarget a plus
  • Familiarity with iTunes, Google Play, Amazon and Windows Phone web reporting tools
  • Strong written and oral presentation skills

Redbox®, Coinstar® and ecoATM™ are always on the lookout for innovative thinkers. As part of Outerwall’s growing portfolio of products and services, they’re redefining retail—making everyday life a little simpler and better. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.


Grow your career at Outerwall with an exciting brand like Coinstar, Redbox or ecoATM. At Outerwall, we believe that diversity and inclusion create organizational strength. If you need an accommodation to complete our application process, please contact us at Equal Opportunity Employer Minorities/Females/Protected Veterans/Persons with Disabilities


Posting Notes: || United States || Illinois || Oakbrook Terrace ||  || J2W:CB1   = First Posting to CareerBuilder (30 days)